A UK hospitality group (5 sites, casual dining) was giving up 28% of every online order to Deliveroo while paying Toast £6k/month for an EPOS their staff didn't like. We shipped a replacement — website, direct ordering, KDS and custom EPOS — in eight weeks.
📋 To publish: replace the withheld client with a named restaurant group, swap the gradient cover for a till screenshot, add a photo of the KDS in the kitchen.
The problem
Online orders came through Deliveroo, Uber Eats and a dated direct-ordering widget that hadn't been updated in two years. Each had its own tablet. Staff copied tickets onto paper. The kitchen display was a laminated sheet on a clip. When a supplier changed a menu item, someone had to edit it in five places.
The approach
The economics are simple: 28% commission on a direct order is pure loss. But Deliveroo drives new customers. So we built a direct-order site strong enough that existing customers would use it, while keeping the aggregator integrations for discovery. Menu items live in one place and publish everywhere.
What we built
Outcomes
Client quote
"We budgeted for a year of payback. It paid back in four months. The kitchen staff stopped asking for it by the second week."Operations ManagerUK restaurant group (reference available on request)
📋 To publish: replace with named client quote + role + venue photo once permission confirmed.
Tech stack
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