When Shopify, WooCommerce or Magento stops fitting your business — the checkout is clunky, the theme is slow, the plugins are expensive, the data lives in five places — it's time for a custom e-commerce build. Logic Racks designs and develops bespoke online stores, headless commerce front-ends, B2B trade portals, marketplaces and direct-to-consumer platforms for UK retailers from independent brands to multi-store operators.
What we build
Next.js + Shopify Hydrogen, Saleor, Commerce Layer, Medusa.
When off-the-shelf can't fit your model — marketplaces, complex B2B, regulated industries.
One-page, subscription, BNPL, multi-step B2B quote flows.
Shopify, Amazon, eBay, TikTok Shop and physical EPOS on one source of truth.
Sage, Xero, NetSuite, Dynamics, SAP.
Referrals, loyalty tiers, AI-driven product discovery.
Tech we use
Pricing & timelines
10–14 weeks
5–6 months
6+ months
FAQs
Usually no for stores under £2m turnover. Above that, plugin costs and platform limits often justify headless or custom. We run a one-week audit before recommending migration.
A setup where the storefront (what customers see) is built separately from the commerce engine (cart, checkout, inventory). Gives you faster pages, brand freedom and the ability to swap either layer without a full rebuild.
10–14 weeks for most mid-sized stores, including data migration, redirects and SEO preservation.
Yes if planned properly. We map 301s for every URL, preserve meta data, retain structured data, and monitor ranking for 90 days post-launch.
Yes — Square, Lightspeed, Vend, Epos Now, Shopify POS, and fully custom POS when the off-the-shelf options don't fit.
Yes — account-based pricing, gated catalogues, credit limits, approval workflows and trade-only SKUs on the same stack as your public store.